EdAid is a crowdfunding platform that enables a student to borrow towards the costs of university from the community, interest free.

A Student can borrow as little as £100, up to £30,000 with income based repayments only starting once they find a job post-graduation.

EdAid is responsible for collecting all repayments from graduates based upon 10% of their net income. Funds are then repaid to supporters or re-lent to the next cohort of ambitious students.

Advertisers have many reasons to connect with students. Generally, it is because they have disposable income, a fresh approach, and are embracing a semi-autonomous life, post-leaving home.

Getting in front of this audience, and building brand ‘love’ in a meaningful way, can be expensive, arbitrary and have limited durability.

EdAid enables brands to precisely target their ideal customer, track direct ‘call to action’, build a customer for life and ensure their budget lives forever.

We enable companies to re-allocate a chunk of their Student Marketing budget and invest directly in selected student consumers.

By converting advertising spend into an evergreen endowment, we scale the total ‘interest free’ match-funding available. Brands grow share of wallet from students and their community, while having a lasting social impact.

Matched funds are invested via the EdAid Foundation. When repaid by a student, funds are re-lent to another student needing financial support. Growing the legacy a brand can have over multiple generations.

EdAid provides the administration, technology, fraud & identity checks, verification and payments infrastructure to enable students to safely and securely crowdfund towards the cost of their education.

EdAid supports each student while they complete their studies and post-graduation, when they start working, ensures that they repay their debt so that another student benefits from the brand’s investment.

The EdAid Foundation a UK Registered charity, represents your investment in each student ensuring that it is managed in accordance with each company’s brand guidelines.